It provides an effective way for organizations to receive feedback from stakeholders. This may include customers, employees, creditors and suppliers. A survey lets you know the needs of the stakeholders, in addition to helping you know how to resolve problems. Satisfaction surveys contribute significantly to the survival of the organization.

The simplest way of knowing whether stakeholders are satisfied with your organization is to ask them.

Some of the tips to ensure a successful survey include:

Expectations and goals for the survey will go a long way in improving the performance of the business. Your expectations and goals should be realistic, measurable and achievable. Know how and what to do to keep your customers satisfied.

This can make the difference between keeping your stakeholders and losing them. For example, design good marketing strategies that can help bring in new customers, while retaining existing ones. 

It’s also important to create the ideal working environment. You do this by providing attractive salaries and allowing for employee growth and development. 

When you ask the right questions, you will know what your stakeholders need. Fortunately, there are ways your company satisfaction survey can help you improve your company. For example, there are ways you can know whether or not your customers are satisfied with your company, products and/or services:

It is easy for your stakeholders to say yes, without the positive response translating into tangible results.

If you are not seeing the value of your company satisfaction survey right now, get fix that. Know what to ask the customers, know how often to conduct the surveys. Avoid upsetting stakeholders with too many surveys, and know what to do with the answers.