Is Your Company Satisfaction Survey Performing How You Thought It Would?

• Talking with them face-to-face
• Calling them on the phone
• Mailing/ emailing them questionnaires
• Asking them to participate in a customer satisfaction survey

1. Begin by considering how you currently use the feedback and information from your surveys
2. Identify the positive feedback
3. Identify the negative feedback, noting the areas that need improvement
4. Ask the respondents for any additional information not included in the survey questionnaire
5. Use customer feedback as a marketing tool, and when benchmarking
6. Maximize the response rate by making it easy for the respondents to answer and participate in the survey

← Back to all articles