- Managers
- Teammates
- Clients or customers
- Positive and negative behaviors
- Competency in various required tasks
- How teammates and customers perceive him or her
- Crucial skills such as planning, active listening, and setting and meeting goals
- Subjective areas such as teamwork, leadership ability, and general character
- It allows peers to bring up issues without risk of strife. Oftentimes, the more problematic an individual is, the more uncomfortable his or her peers are with giving feedback which can be traced back to the source. This evaluation method hinges on anonymous feedback, which allows individuals to give their honest assessment of where each sales team member needs work. The more issues are aired and worked through, the more effective the team is overall.
- It helps each member of your team recognize and understand their strengths and weaknesses. One person’s opinion may not be enough, but when the majority of responses in a 360 degree evaluation state, for example, that someone is uncooperative in team-based assignments, it’s much more likely to shock them into some sense of reason. An effective sales team is one in which everyone’s working to fix the areas in which they struggle.
- It gives the team leaders and other superiors a more objective picture of where everyone’s strengths and weaknesses lie. To be able to make sure the best person for the job is assigned to each task, team leaders and other such superiors need a well-rounded means of assessing the Big Picture of each member of the team.The 360 sales team evaluation technique offers them just that.
- It improves customer service. Giving the customers the ability to give feedback to the employee and know that feedback is read and acted upon makes the customer feel like their feelings and concerns truly matter. That customer will then be more liable to come back later on for continued business.